Hitting The Streets for Popular Community Bank

Banco Popular called on IMPACT365 to help educate local Chicagoland consumer about
the name change to Popular Community Bank and their banking services/offerings.  A
high energy street team activated in 14+ locations to promote the new bank.  The
street teams consisted of 4 members who passed out scratch cards for prizes along
with buck slips highlighting the advantages of opening a new checking account with
Popular Community Bank.  Team Members were outfitted with Popular Community
Bank T-shirts and backpacks.