Absolut 100/100 Reverse the Curse


Absolut 100 launched a new campaign during the 2008 Cubs Season, to help Cubs fan "Reverse the Curse" by drinking the Absolut 100/100 shot at various accounts surrounding Wrigleyville. A street team of 15 girls were assembled to promote the campaign. IMPACT365 models also helped at various Absolut 100 tasting events.