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"See It Next" - General Motors and NBC chooses IMPACT365


2008-02-08
General Motors and NBC has chosen IMPACT365 to handle their pre auto show and auto show execution of their Million campaign of "SeeItNext." GM and all of their brands including Chevrolet, Buick, Pontiac, GMC, Saturn, Hummer, Saab and Cadillac are participating in this extensive hands-on promotion. The premise of the promotion is to drive consumer interest via a television, print, radio, in-store, and street team promotions to www.seeitnext.com and GM locations where customers can win one their share of $500,000+ in prizes including a new car giveaway each day, trips, jewelry, furniture and more. IMPACT365 has been solicited to manage and execute the hands-on activation which includes 1,500 hours of street team execution with twenty-six (26) “A” level promotional models. The See It Next promotional street team will be driving customers to the "See It Next" website, to GM automobile dealerships and to visit GM booths/kiosks at the Chicago Auto Show. Street team activation will take place at malls, train locations, restaurants and other popular locations around the Chicago Metro area in key areas including Chicago, Schaumburg, Oakbrook, Gurnee Mills, Naperville, Joliet and Northwest Indiana. On February 7, the IMPACT365 Team will be participating in the GM's employee kick-off event that hosts over 300 employees. Later that evening, the IMPACT365 Model Team will be onsite at the Chicago Auto Show's black tie First Look for Charity Event to kick off the Auto Show . From February 7-17, the See It Next model team will be at the auto show passing out literature, taking pictures with attendees, and carrying the safe where patrons who figure out the correct combination will win $10,000 cash and great prizes. The Chicago Auto Show is one of the largest Auto Shows in the US bringing in over 1 Million guests and IMPACT365 will be touching almost every consumer for GM.