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Starbucks Liqueurs executes 80+ promotions with IMPACT365


2007-11-01

Starbucks Liqueurs utilized IMPACT365 to execute over 80 promotions in less than 3 months for their holiday off-premise program.  The Starbucks Coffee and Cream Liqueurs launched in 2005 and 2006. Models sampled the Mudslide Martini and Hazelnut Latte at off-premise accounts in: Chicago, Elmwood Park, St. Charles, Lake Zurich, Orland Park, Willowbrook, Skokie, Naperville, Glen Ellyn, Downers Grove, Niles, Highland Park, Des Plaines, Schaumburg and Buffalo Grove.