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Patron Spirits and IMPACT365 Partners for Cinco De Mayo Success


2007-05-05

May 5, 2007 (CHICAGO, IL) – Patron Spirits Company has partnered with long time promotional partner IMPACT365 to promote Patron On-Premise and to create exciting customized Patron promotions for Cinco De Mayo.  Patron Tequila is the world’s number one ultra premium tequila, outselling its nearest competitor by eight times in the United States and will be showcased throughout the Chicagoland area on May 4 and 5, 2007. 

 

In 2004, Patron Tequila was recognized with the American Academy of Hospitality Sciences Five Star Diamond Award.  Patron is the first spirits brand ever to receive this prestigious honor.  Every year Patron continues to set new sales records with sales of approximately 400,000 cases in the United States.  Over the next twelve months, IMPACT365 will be responsible for ensuring Chicagoland trendsetters and top on-premise account patrons have had the opportunity to sample one of the nine distinctive Patron labels: Gran Patron, Patron Anejo, Patron Reposada, Patron Silver, Patron XO Café, Patron Citronge, Pyrat Cask, Pyrat XO Reserve and Pyrat Superior Blanco.  From night clubs to lounges to high-end restaurants, there is no doubt that Patron is the premium tequila. IMPACT365 will be responsible for reinforcing that notion throughout Chicago and targeting new consumers.  In Chicago alone, IMPACT365’s street model teams will sample Patron product at approximately 20 key on-premise locations for the month of May surrounding Cinco De Mayo.  At the same time, IMPACT365 will continue to create new and unique promotions to keep Patron “top-of-mind” and will also look to find promotional partners to further exposure for Patron on a monthly basis.  

 

“IMPACT365 understands our initiatives and has the resources and wherewithal to deliver the results we expect.  The new Patron on-premise model team will be a hit in Illinois.  The sampling program that educates our target demographic over the next year will be beneficial” said Frank Zartler, Illinois Area Manager, Patron Spirits Inc. 

 

“It is well known that on-premise sampling drives off-premise sales.  In Chicago, Patron will be everywhere over the next twelve months and sales will increase both on and off premise.  At the same time, Patron will receive unparallel exposure and advertising through the sampling promotions and new customized promotions for products including Pyrat Rum,” said Ron Slucker, President of IMPACT365.