Ride to Riches meets Deal or No Deal Airing on NBC 5


December 11, 2006 (CHICAGO, IL) – Horseshoe Casino secured their long time marketing partner IMPACT365 to handle on-stage talent for the full scale production of Ride to Riches that will air on December 18, 2006 on NBC during the telecast of Deal or No Deal at 7pm.  Ride to Riches was a co-op marketing program that tied Horseshoe Casino with Buick in the Chicagoland area in which four (4) Buick and (4) Horseshoe Casino customers had a chance to win up to $1,000,000 and a new Buick automobile.  Over 1,000 people attended the taping at Horseshoe casino on Sunday, December 10, 2006.