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Anheuser-Busch Calls on IMPACT365 to Execute Urban Market Campaign


2006-10-11

October 11, 2006 (CHICAGO, IL) – IMPACT365 has created a program to promote Grolsch and Michelob to the urban market place.  These off-premise promotions will target customers at the point-of-purchase and two highly trained “A” level models will educate the potential beer buyer on product highlights from either Grolsch or Michelob.  The promotion kicks off with up to 100 promotions in Q4 of 2006 throughout the Midwest.